The social media space is getting bigger and bigger. The companies that adopted it early are riding the crest of a wave and have already received the plethora of benefits it can provide, such as low cost advertising and improving brand loyalty. These are huge issues within the community pharmacy world. What follows is a little how to get started on Twitter in the Pharmacy sector....
With Twitter try to predict when big events occur within the industry. Create custom images, videos or written content and publish it into the stream which will become really popular. Find out when certain health events are happening and schedule tweets via a program such as TweetDeck or hootlet. These might be NHS campaigns, “public awareness” days, conferences such as the Pharmacy Show. Also follow seasonal trends and patterns certain peak seasons for flu in dec-juan, smoking cessation in early January, malaria in the summer months.
So once you have identified these dates you need to associate with popular hastags. You could look at this historically or use online systems like:
Another, way to get noticed is by association. Using the @ you can find relevant news streams. If you already have a lot of follower this is not so important but it is good to have a couple of @’s in case you have spare characters of the 140 allowed.
Step by step guide:
Tweets
This is the most important thing. Remember, lots of people use twitter to sell stuff, I like to use twitter to be antagonistic, to drum up a response. For example take the pharmacy show 2014. Make a post saying “Too many people at the eCigarette stands” as this is too short add @ChemistandDruggist and always add the hastag relevant to the event i.e. #PShow
With Twitter try to predict when big events occur within the industry. Create custom images, videos or written content and publish it into the stream which will become really popular. Find out when certain health events are happening and schedule tweets via a program such as TweetDeck or hootlet. These might be NHS campaigns, “public awareness” days, conferences such as the Pharmacy Show. Also follow seasonal trends and patterns certain peak seasons for flu in dec-juan, smoking cessation in early January, malaria in the summer months.
So once you have identified these dates you need to associate with popular hastags. You could look at this historically or use online systems like:
- hashtagify.me/
- Hashtags.org
- or if the event is location specific geolocate the tag making it more relevant using Trendsmap.com
Another, way to get noticed is by association. Using the @ you can find relevant news streams. If you already have a lot of follower this is not so important but it is good to have a couple of @’s in case you have spare characters of the 140 allowed.
Step by step guide:
- Create a list of all relevant events as listed above.
- Find a relevant hashtag and find the date when it is happening.
- Then using twitter scheduler like hootsuite to schedule the post.
Tweets
This is the most important thing. Remember, lots of people use twitter to sell stuff, I like to use twitter to be antagonistic, to drum up a response. For example take the pharmacy show 2014. Make a post saying “Too many people at the eCigarette stands” as this is too short add @ChemistandDruggist and always add the hastag relevant to the event i.e. #PShow
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